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OFM, office and school furniture manufacturers, unveiled its first QR codes in its 2012 product catalog, a high-tech effort that is rarely seen in the furniture manufacturing industry.
OFM's QR codes, accessible with any smartphone using a downloaded free application, are square barcodes that link the smartphone user to product videos and product specification pages.
“Aside from the introduction of photographs, print catalogs haven’t changed much in the last two centuries,” said Blake Zalcberg, CEO. “But the use of QR codes and smartphones allows us to add a whole new layer of information for our customers. It’s like adding a virtual showroom to the pages of the standard print catalog.”